Jovani – where every woman finds her moment of magic.
Glamour, elegance, and a legacy of craftsmanship took center stage on Friday, September 8th, 2023, as Jovani, the iconic formalwear brand, made its much-anticipated New York Fashion Week debut. The event, a celebration of four decades of timeless design, unfolded in a mesmerizing display of creativity and sophistication.*
Lead designer Julia DuRoucher wove her magic, unveiling Jovani’s Spring/Summer 2024 collection in a runway show that left the audience breathless. Each piece, a testament to Jovani’s dedication to empowering women and celebrating their individuality, showcased the brand’s evolution over 40 illustrious years.*
The runway was graced by a constellation of VIP models and influencers, each lending their unique flair to the collection. From the radiant Camille Kostek to the enchanting Taylor Hale, and the captivating Haley Kalil, they brought an extra layer of charisma to an already star-studded evening.
Celebrities and luminaries from various spheres added an extra layer of glitz to the event. The presence of luminaries such as Brooks Nader, Luann de Lusseps, Sutton Stracke, Cynthia Bailey, Rachel Fuda, Rachel Recchia, Allison Holker Boss, Asia Monet Ray, and Kalani Hilliker added an unmistakable aura of glamour to the event.
The red carpet sparkled with a parade of elegance and sophistication, as the attendees donned Jovani’s creations with grace and panache. Each piece, a testament to the brand’s commitment to excellence, whispered tales of timeless beauty.*
Jovani CEO, Saul Maslavi, shared his insight into the brand’s universal appeal, stating, “The unique thing about JOVANI is that it’s favored by the masses but there’s always some allure to the brand. It’s not about the logo, it’s not about the price point, it’s about giving everyone that glamorous moment. And we know this fashion show is giving a first-hand look into why everyone loves JOVANI.”
Founded in 1983 by Jacob Maslavi, Jovani is more than a brand; it’s a legacy of design, passion, and empowerment. Jacob’s vision, a commitment to excellence, and a love for celebrating women’s individuality have been the cornerstone of the brand’s success.
Today, the torchbearer of this legacy is Saul and Abraham Maslavi, Jacob’s sons, who continue to steer the brand towards greater heights. Their dedication to upholding their father’s vision is evident in every stitch and silhouette.*
Over four decades, Jovani has become a beacon of style, embraced by celebrities, adored by reality TV stars, and trusted by pageant queens. Breakout songs have even been composed in homage to the brand. From proms to weddings, from red carpets to unforgettable moments, Jovani has been there, crafting dresses that transcend fashion, becoming cherished heirlooms in the process.*
As Jovani’s Design Director, Julie DuRocher aptly puts it, “We don’t make dresses for one type of woman, we make them for every woman.”
Here’s to 40 years of Jovani – a journey of elegance, empowerment, and endless inspiration. As the brand debuts its ready-to-wear and couture lines on the illustrious NYFW stage, it’s evident that the next chapter of Jovani’s legacy promises to be even more dazzling and unforgettable.
Official partners of the event included
Dearfoams,
Media Michele Marie PR
and more, all of whom added their own touch of glamour and sophistication to this extraordinary celebration.